![]() In the final law regarding resources, I thought they left out one option for funding a company. They then distinguish between a fad and trend by saying that a fad is a wave while a trend is the tide. They outright discourage the prediction of the future for marketing purposes within the 17th law of unpredictability. The authors distinguish between trends, fads, and predicting the future. ![]() ![]() One point I found particularly interesting, especially in having read The Inevitable first, is this book’s insistence of keeping a close eye on trends. I found myself arguing with the authors about one particular law only to have the next law address my point of contention. The 22 laws can be taken in seclusion, but have much more power when considered together. I plan to keep it nearby as a reference tool and a way to think about my and other businesses. The whole time I was reading The 22 Immutable Laws of Marketing, I was thinking that this is a book that should be easily accessible on every business person’s desk.
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